Park90, Singapore (2018)

A classy and sophisticated bar space that prides itself on a well-curated wine list, Park90’s brand concept is inspired by one of the fundamentals of wines – Old World and New World. Both bring to the table different taste profiles, experience, and also tells different stories, but each is equally significant to the industry. The logo is made up of a subtle hybrid of old and new in typography. Collaterals are designed to match the sense of maturity, credibility, and sophistication for the brand.