Johnnie Walker House, Seoul (2013)
True to its philosophy “Keep Walking”, yet another Johnnie Walker House is launched for its third consecutive year, this time in Cheongdam, Seoul. Asylum was once more commissioned to design and create the luxurious House. Guests can expect their senses to be engaged as they are infused with subtle whisky education throughout the spatial design.
Carrying forth its underlying intent of immersing consumers in the world of Johnnie Walker whisky through bespoke experiences and Whisky conversations, the House keeps the experience fresh by providing consumers with an interactive whisky journey, adding in design finishes by local Korean artists.