Harley-Davidson, Singapore (2013)
Exploring out of the design boundaries of a typical Harley-Davidson retail outlet, the store located at Ngee Ann City was all set to give its new space a
refreshing look with Asylum at task.
The hero of the brand ― Harley-Davidson Motorbikes, took center stage as a light box structure frames the motorbike by the window, creating a majestic
sense of awe for passers-by, while a chain-strung chandelier sits above the second motorbike located at the entrance, creating a striking presence. The
overall feel of the outlet is more contemporary as a result.