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Branding
Digital
Integrated
Interior

The Missing Pan, Singapore (2013)


The Missing Pan serves modern cuisine with an imaginative approach; preparing and serving food and artisanal baked goods with a twist on traditional methods, by seemingly removing commonly used kitchen equipment from the equation.

The name The Missing Pan invites curiosity and conjures up scenes of a busy chef who has lost his pan, and a bustling kitchen of animated crockery and runaway spoons.

A whimsical space where magical things can occur, photo-book menus of quirkily arranged food settings play out scenarios when the pan goes missing. At the first floor, a mishmash of fictional ‘Missing’ posters plastered on the bakery walls add to the intriguing atmosphere of an off-the-beaten-path French brasserie. The Missing Pan’s handwritten logo refers to an enduring passion for all things natural and personally made ― such food is best savoured with good company.