Poh Heng Jewellery (2021)

Supporting Poh Heng Jewellery as they embarked on an Interior Design refresh for their retail stores, our objective was to create a store look that showcases the brand as one that embraces its heritage and yet remains relevant with the times. Achieving an equilibrium between tradition and modernity and connecting an established Singaporean brand with its customers on a more intimate level.

Designed to be a retail experience that is welcoming and conducive for self-browsing with an intuitive customer journey. Interactions between staff and shoppers are also made more intimate with the open-concept design. Subtle applications of the recognised brand are evident in the store, from emblazoned brand philosophy ‘Created for Love’ at the entrance floor finish to brand symbols integrated as part of the display showcases.