Eighth Floor, Singapore (2009)
When Ngee Ann City was deciding how it should revive the space vacated by the now defunct Sparks disco, it hit upon the idea of bringing European style high-street shopping to well travelled and sophisticated shoppers.
We were tasked to team up with Zarch Collaboratives to revamp the 2,293 sq-m area. The result is an unconventional enclave of intricately woven shops and corridors, with a piazza for weekend performances.
The brand identity and collateral we created thereafter were all presented with a contemporary yet definitive touch to correspond with the fashion forward and charmingly refined premises.