Blackjack, Singapore (2009)

What appeared to be a newspaper announcement declaring that the Giants of Japan had descended on earth turned out to be a quirky promotional piece for retailer Blackjack’s launch of its new Japanese labels. Drawing graphic references from fictional giant Japanese monsters, we even went as far as to ensure that the mailer texture resembled that of old Japanese comic books.

Explore deeper and the piece unravels to introduce the retailer’s exhilarating assembly of rising fashion design collectives.