Destination, Singapore (2017)

Destination is a hotel centred on authentic experiences that target savvy travellers, with its first hotel rooted in Beach Road, Singapore. Stylish yet considerate, Destination provides what matters to their guests at the best value.

We designed the logo as an interpretation of an open door, akin to opening up to new adventures and explorations. Its shades of blue reflect a refreshing, energetic and approachable brand personality.

Complementing the brand, a series of hand-drawn illustrations in the theme of a traveller’s well-carried accessories is developed to depict how adventures are hardly linear.