SIPF, Singapore (2012)

Capturing essential photography elements of light and shadow is the basis of the 3rd Singapore International Photography Festival’s campaign.

Projecting the event details onto intriguing corners, the projected ‘white box’ represents the process of seeking potential shots through a viewfinder.

Demonstrating that an interesting photograph can be found in even the most unnoticeable of corners, the festival campaign shows that all it takes is a little imagination to present nondescript subjects in a new light - encouraging a ‘photography for all’ approach.

Photo by: Tan Hai Han.