M.A.D. Wine, Singapore (2007)

The brief was to design the packaging for a single vineyard, a limited edition wine for three good friends who wanted to cement their friendship with their labour of love.

Aptly, their initials M.A.D – taken from Michael, Andy and David – were adopted as the name for the wine.

To express the client’s manic obsession for fine tipples, we interpreted the label design with scores of unruly scribbles by artist Agathe de Bailliencourt to reflect their thirst for intoxicating pleasures.