Frolick, Singapore (2008)
Frolick brings to Singapore the frozen yogurt craze that has been sweeping Holly-wood. Giving the brand a politically incorrect attitude, the store frontage is dotted with badges that sport catchy slogans like “We stay hard longer”, “Size does matter” and “I like it topless”...
They are also given away and kept as collectibles where fans and customers alike will be able to look forward to updated ones with each new store opening. “We wanted to approach yogurt in a fun, unexpected sort of way, rather than follow the conventional health-conscious image that other brands have,” says Chris Lee. “The pull factor is tasty yogurt, a good design and spunky attitude.”