Eighth Floor, Singapore (2009)

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When Ngee Ann City was deciding how it should revive the space vacated by the now defunct Sparks disco, it hit upon the idea of bringing European style high-street shopping to well travelled and sophisticated shoppers.

We were tasked to team up with Zarch Collaboratives to revamp the 2,293 sq-m area. The result is an unconventional enclave of intricately woven shops and corridors, with a piazza for weekend performances.

The brand identity and collateral we created thereafter were all presented with a contemporary yet definitive touch to correspond with the fashion forward and charmingly refined premises.

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