SIPF, Singapore (2010)

The Singapore International Photography Festival is a worldwide biennial gathering of minds commonly pursuing the advancement and appreciation of photography. The 2nd SIPF prides itself as a platform for Southeast Asian photographers to showcase their works alongside their international counterparts.

The campaign identity stems from the idea of “Putting Together a Show”. The key visual was created using a stack of photographs, which is similar to what the curator might have whilst making a selection, the latter also reveals snippets of works that visitors can look forward to.

Echoing similar design language throughout the campaign collaterals, the program listings were laid out to resemble pieces of post-it notes overlaid on the images. Photography and camera related festival t-shirts were also designed to be sold during the festival.