Asia Pacific Breweries, Singapore (2003)
In short, a dream project for any beer-worshipping designer worth his or her salt in jugs.
Working closely with the product development team at APB, we spent a year dreaming up new beer-related beverages and sampling copious amounts of the golden brew to immerse ourselves fully in the process. The constant bleary-eyed stumbles across the studio paid off with our creative juices flowing more freely in our perpetual state of intoxication.
We actually sobered up in time to create an astonishing 100 beer packaging designs incorporating fresh graphic elements to accentuate different beer flavours. Honestly, beer cans never looked better. *Burp*