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By distilling the architecture of the buildings into two simple blocks, this identity takes on a simplistic expression that is open to imagination. Reflecting our belief that “Art should be a two-way conversation”, these two graphically arresting blocks encourage interpretation in every imaginable way — 2 building blocks, 2 dialogue boxes, 2 platforms, 2 spaces.
The brand identity reflects the museum’s dynamism and confidence in its vision. What was created was simplicity; not just in terms of execution but also in distilling complex messages into a single important vision.
