Works >
Non-commercial

100nen Coat

Client

SANYO Shokai

Location

New York, USA

Year

2016
Intro
The 100nen Coat (100-Year Coat, translated from Japanese) is SANYO Shokai's signature trench coat, made by artisans at SANYO Sewing.

A factory with 45+ years of coat-making history in Japan.

Concept ties back to the coat's design ethos: built for longevity, carrying life stories with it.

For the coat's exhibition at New York's hpgrp Gallery (December 2016), Asylum designed an installation exploring a man's life story through personal objects — umbrella, gloves, old photographs, love letters, lost button, misplaced belt — hung from the ceiling. Concept ties back to the coat's design ethos: built for longevity, carrying life stories with it.