Cocoa Trees, Singapore (2017)
The design of Cocoa Tree’s first flagship store at the new Changi Airport Terminal 4 features a bold approach in reinterpreting a typical travel retail store. Transformed into a first-of-its-kind indoor carnival of joy and childhood wonder, it boasts an eye-catching store which encourages exploration through the shelves of confectionery delights.
The eleven-metre high ceiling and clear glass shop front presented the perfect opportunity to build an iconic life-size carnival tent centrepiece which anchors the shop as well as bring the theme to life. The design team also worked with individual confectionery brands to curate the rest of the carnival fairground to ensure that wall features and product displays are kept fun and vibrant throughout, and that the resulting interior design of the entire store is true to the vision.
With elements such as a Ferris Wheel wall feature and miniature castle structure, the fun and vibrant environment is a whimsical fantasy carnival ground that also provides many Instagram opportunities.