Amidst the constant technology innovations that threaten to take
over physical brick-and-mortar book stores, Asylum dreams up what
an ideal book store of the future
should feel like to be ahead of the technology-driven population.
Creative Director Chris Lee’s take
on various typefaces for two of our
+Designing, Japan, May 2014
漂亮家居 The Top 50 Chinese Designers, Taiwan, April 2014
7th April 2014 – If you haven’t heard yet, it seems that Asylum’s latest project created a firestorm on the digital media platform. Before we could raise our glasses to toast in celebration of the unveiling of National Gallery’s identity, we got wind of the news that our latest creation was the talk of the town. A clear division stands between the school of thought that felt the logo was plain lazy, and an opposing school of thought that championed that the beauty of the logo lies in its simplicity.
Naturally, the curious nudged us to elaborate more on our ‘two simple blocks’ of logo. In fact, it excites us that people are adding on a twist of their own creativity to our design. Our top two favourites are the likening of the logo to Tetris Blocks and Space Invaders. Don’t be surprised if we end up doing our own spoof versions too!
Below is the full transcript between Chris Lee and MyPaper. Plain lazy or sophisticated simplicity? We let you decide.
Johnnie Walker House, Seoul gets featured in Cubes Magazine’s Feb/Mar 2014 issue.
January 2014 – Fresh from our inspiration seeking trip in Kyoto, it is easy to guess why we are working twice as hard! While we had fond memories in 2013, we are embracing the arrival of a new year with more to look forward to. In this issue we would like to share with you some of our most recent works. Here’s wishing you an amazing 2014!
Asian Creatives is a newly launched book introducing 150 must-see creators in art design, illustration and photography from Asia. Chris Lee is featured as one of the key creative figures leading the creative scene, whereby he shares about the today and tomorrow of creativity in Singapore and introduces a selection of some most talented individuals.—
Type Trip, featuring cutting-edge Asian graphic design, holds its 2014 exhibition in Hong Kong. The exhibition will present the works and thought processes of notable Asian design studios such as typographics ti: and the team (Osaka, Japan), Javin Mo (Hong Kong, China), Sulki & Min (Seoul, Korea), Aaron Nieh (Taipei, Taiwan), Hei Yiyang (Shenzhen, China), Santi Lawrachawee (Bangkok, Thailand) and Xiao Mage & Chengzi (Beijing, China).
Asylum is honoured to be Singapore’s featured creative. Themed around “Hong Kong Newsstands”, the Asylum booth is decorated with magazines, featuring the likes of Asylum’s Chris Lee, Cara Ang and the Asylum team. The Asylum Times newsprint, accompanied with snacks on the side adds on to the ‘mama shop’ outlook.
The exhibition is currently running till 23rd February 2014, at K11 Art Space, K11 Art Mall, 18 Hanoi Road, Tsim Sha Tsui, Hong Kong—